If you are a fantastic cultural producer, what good is it if no-one hears, sees or gets to know about your work? The problem of structural support to the cultural industries is as much to do with supporting new forms of distribution and recommendation systems as it is to do with direct economic support to producers, or leveraging employment rules and state subsidies in useful ways, or due appreciation also to distinctly amateur forms of production.
That last note, about the importance of appreciating amateur forms of production, is essentially there as an inital reservation: Of course I’m in favour of an amateur-led wave of cultural production, better enabled by digital technology. Who isn’t? And of course it is great that tools and knowledge are more horizontally distributed now, favouring bazaar-like modes of organization over cathedral-like ones.