On the transformation of everyday culture in an era of liquid modernity

Archive for January, 2010|Monthly archive page

Avatar 3D as cinematic milestone

In aesthetics, economy, media history, movies, philosophy, politics, review on January 7, 2010 at 7:41 pm

Good action movies tend to put their CGI-generated finger on some sort of zeitgeist. James Cameron’s Avatar does, as it not only currently makes the prime example of 3D cinema as media technology, but also contains some telling clues to current philosophical, economic and political debates.

In terms of media history, 3D cinema will probably entail a rebirth of the whole Hollywood experience; particularly the screening as an event, a unique experience. This will especially come to show later in 2010, when Alice in Wonderland premieres as a Tim Burton-directed 3D movie.

The big 3D premiere of 2009, James Cameron’s Avatar, was in some ways a brilliant experience. Sure, we were expecting critical doses of trustafarian cod-spiritualism and new age (similar to the Matrix trilogy’s “Zion”). We were expecting overly evident metaphors and a lot of Messianic hubris – but so is the nature of the genre. Those things aside, it is as driven and inspired a story as Terminator 2 or the first Matrix movie ever were. Read the rest of this entry »

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