The Pirate Bay: Two important speculations

Following the announcement that The Pirate Bay will be sold to a Swedish software company, there has been a lot of turmoil and dissent in online communities.

With his typical, holier-than-thou, straight faced idealism, the Pirate Bay spokesman Peter Sunde says in his Twitter feed: ‘People hate me now for wanting to pause the 6 year free work we’ve been doing. Feels unfair.’

Why? Because the move to sell the website appears to be part of a greater manoeuvre, that the men behind The Pirate Bay have hinted about in various forms over the last year. Although a situation like this can give rise to a lot of speculation, it is therefore important to note two things…

The Pirate Bay: Commercial acquisition in a media-historic perspective

On June 30th, 2009, The Pirate Bay announced that they are to sell their trademark and website to the Swedish software company Global Gaming Factory X, with the proviso that said company can raise the 60 million SEK (€5,5 million) needed. If it is true that the purchase will come to pass, it will be a very interesting development in terms of media history.

This is a translation of my editorial published on Swedish debate site Newsmill.se.

As a PhD student writing my thesis on Swedish file-sharing, and with a general interest in digitization as a material and historical process, I instantly thought of two observations, rooted in media history:

(1) First of all, it shows that unrestricted file-sharing need not be antithetical to capitalism. In fact, it can be argued to be as much a product of capitalism as tabloid newspapers, pyramid schemes, and ring tones.

So-called “illegal” file sharing sites and services often have a latent commercial potential, right from the beginning. The Pirate Bay has for a long while been financed by advertising and merchandise sales, for example.