Social networking, the place where fakery is applauded — or at least sanctioned. Not only is the myth of bands discovered entirely through MySpace perpetuated, the people behind the social networking sites trn out to be as manipulative them too. But hey, aren’t we all expected to use some “white lies” to get what we want?
The old, official story is usually that “so and so bands were discovered through MySpace and yeah it totally rocks because it’s all in the hands of the users”.
However, it soon comes to show that this is a somewhat simplified picture. Arctic Monkeys didn’t have a MySpace page until shortly before their debut single release; Lily Allen was already signed by an EMI subsidiary before she joined MySpace; and Sandi Thom had a lucrative publishing deal in place by the time she began webcasting. Read the rest of this entry »