Pitchfork’s social history of the mp3

Glad to see that in the midst of the current journalistic torrent of end-of-decade lists, Pitchfork is publishing two great, rather long analyses. One on the decade in pop, and the other one – of interest for my own research project – a social history of the mp3.

Were the past 10 years in fact the first decade of pop music to be remembered for its musical technology rather than the actual music itself? asks Eric Harvey, in his balanced and very well-considered article. He touches on many of the interesting tendencies that we can spot in today’s technocultural landscape: The historical parallels between for example 7″ records and mp3s (not only did they renew the focus on individual songs, they radically challenged the major labels’ cosy position in the marketplace); Evan Eisenberg and the reification of music; the exponential proliferation of tastemakers flooding the Internet in the form of mp3 blogs; the transparency of the whole music-making, hype-spinning machinery where everyone is supposed to be her own publicist and stylist; and not least Henry Jenkins’s “convergence” thesis, where there is a dire need for fans to play a new role and for the value of music to be re-appropriated.