On the transformation of everyday culture in an era of liquid modernity

Facebook fatigue

In Internet traffic, social networking sites on March 4, 2008 at 12:32 pm

Looking at the frequency of coverage that Facebook has been getting recently (courtesy of Google Trends), it is increasingly obvious that the hype around the site seems to follow Everett Rogers’ typical S-curve of technology adoption, where the accumulated penetration of an innovation flattens out as the uptake becomes saturated.
After a flurry of news stories alongside a surge in new user accounts, the interest around the site now seems to have reached a plateau.

Chris Williams writes about how “Facebook fatigue” kicks in as people tire of social networks:

When Friends Reunited enjoyed its “phenomenal” growth period people would join, log in maybe a dozen times, catch up with those class mates they wanted to, then forget about it.
On Facebook behaviour seems much the same; join, accumulate dozens of semi-friends, spy on a few exes for a bit, play some Scrabulous, get bored, then get on with your life, occasionally dropping in to respond to a message or see some photos that have been posted.
Similarly, once the novelty of MySpace wears off, most people only stop by to check out bands or watch videos.

See also “Have Facebook Apps Peaked in Popularity?” and “Social network sites slow Google”.

  1. OK, since March things have moved on: as Nick recently made me aware of, Facebook since then made a leap in total amount of registered users, to actually surpass MySpace globally. This, while MySpace’s user population has virtually remained the same for the last year. See http://tinyurl.com/6n3ehu.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: